Therapeutic Alliance Logo

Therapeutic Alliance exists for those struggling with their mental health throughout the Virginia area. The goal when approaching the brand was to create a look that conveyed the down-to-earth, people-focused, warm mission of the Alliance. And to stand out among the rather stuffy, clinical approach of competitors, while still maintaining a crisp, clean look that mirrored the Alliance’s professionalism.

In association with Dresden Design and Story Collaborative

When exploring ideas for the logo mark, themes of weaving, teamwork and love were consistent. The strength and commitment made by the Alliance is one represented in the woven “lock” between the two engaged. Soft grays and blues were chosen to convey hopefulness, warmth, and authenticity.