Prism Logo & Branding
This organization exists to encourage, mentor, and support local church start-ups throughout the Atlanta area. It is not a workhouse itself, but rather a filter that supports the work being done. Its namesake captures the mission well in that it provides a central location for these churches to come together, supported in one common goal. They then diverge into a wide spectrum of expression and function, much like a prism. The mark needed to feel modern, but still reflective of the colors and motion of a prism, and the brand’s central mission.